Some business owners in Kenya have been inquiring about starting a business website in Kenya. That’s why I’m writing to show everyone with a business how to promote their online presence with a website.
This blog explains how to start a business website in Kenya, with actionable tips to make your business thrive in the online space. I bet you all know how the internet is revolutionizing the business world today.
Therefore, don’t let your business be left behind in this technology era. Keep reading to know what you need to start a business website in Kenya.
Requirements to start a Business Website in Kenya
A Domain Name
A domain name is the online address for your business. In this case, the domain name is the name of your business. For instance, in my case, my domain name is ceciliawayua.com, which represents my online business.
So your domain name should be your business name so that you can avoid any confusion in the future. You can start by buying a domain name from domain sellers.
I usually prefer Namecheap for domain names because they have the best offers and they are always available for a chat in case you have some issues.
In the first year of the domain registration, you will spend around $6 for the domain name, but the renewals are about $13 for the coming years.
From the domain name, you head to find a reliable web hosting service.
Website Hosting
After you have successfully bought a domain name, you will need web hosting services to host your business website online. Web hosting services ensure that your website is discoverable when someone searches for your domain name from any browser in the world.
Again, I usually prefer Namecheap hosting services since they are affordable for any beginner. And again, they have the best customer service ever. Namecheap shared hosting, the steller option allows you to host up to three websites.
And this takes us to the next requirement for your business website.
You can reach out to our team for a clean design for your business website. Talk with us:
WordPress
WordPress is a content management system that allows you to add themes, and plugins and design your business website to your liking.
Some people confuse WordPress.org and WordPress.com. Let me clear the air today. WordPress.org is the CMS while WordPress.com offers domain names and hosting for websites. However, WordPress is a company as a whole, but they give their CMS to other hosting companies like Namecheap, Truehost, Bluehost, etc.
That’s why you can get a free WordPress CMS on Namecheap Hosting where you can comfortably manage your posts.
After you have your website set, you now need a store to sell your goods or services to your target clients.
Online Store
In this internet era, your business website needs to have a store where you can display and sell your goods and services.
You can have the WooCommerce plugin to run your online store on WordPress comfortably. This plugin allows you to display products or services and also enables you to receive payments from your clients. You can also ship products and do a follow-up with the help of WooCommerce.
A Blog Section
Let me say that a blog section is very crucial for any business at this time. A blog section allows you to add posts about the products or the services you offer.
You can also add explainer posts about use cases for your products and services. These posts will help in attracting clients from search engines.
Marketing Your Business Website
After you’ve set up your website, you end up ensuring that it wasn’t all in vain. So you need to market the site to the right audience for you to start seeing some return on investment (ROI).
Here are the ways you can use to market your business website for maximum ROI.
Local Search Engine Optimization
Local SEO is on the rise for all businesses. And it’s really helping businesses get clients to their business. You can optimize your business with specific keywords for the goods and services you offer.
In addition, you should add the location of your business on Google My Business to ensure that customers can locate it with ease.
I did a Local SEO for Cefa Agrovet in Tawa, Makueni County, and it has been getting more calls for inquiries and sale deals ever since. Thus, it’s important to make your business discoverable on search engines by adding its location on Google Maps too.
You can also write blog posts targeting specific locations for the clients you need to reach. This will help you gain an audience from your preferred location.
For instance, let’s say you are selling electronics in Nairobi, you can write a post about, ‘The best offers on all electronics in Nairobi.’ This will help attract clients to your shop.
Social Media Marketing
For your business website to thrive, you also need to market it on the appropriate social media platforms. Don’t tell me you don’t have social media accounts on Facebook, Instagram, or TikTok if you are selling goods.
Staying behind social media marketing can cripple your business, especially this time when almost everyone is searching for answers/products online.
However, the platform where you market your website depends on the type of goods and services you are offering and the target audience for your business.
For instance, if you are in the clothing business, Instagram and Ticktom could be your best targets. People are getting thrilled by videos, so you can focus on short videos explaining your business.
You can enroll in our Digital Marketing Course to learn how you can take your business to the next level with the knowledge we share with you.
Email Marketing
You can also venture into email marketing where you can sell your products or services to your target clients. Here, you start by collecting email addresses for your audience. You can use a lead magnet to acquire them.
With a list of email addresses, you can send messages to your subscribers alerting them of your new posts, offers, and any emerging trends in your line of business.
Business Website Marketing: The Bottom Line
A business website can be an excellent tool to grow your business in this internet era. Start by registering your business domain name and then grow from there.
You can reach out to us and we shall design for you an excellent business website. Our services are top-notch and affordable. So just reach out!